I launched my first podcast in 2011, and I knew I had to use social media to promote the episodes. It’s the main reason I finally joined Twitter. I thought it would be a good platform to share new releases, and I was right. Research has shown Twitter to be arguably the most effective tool to promote podcasts.
It wasn’t long before I saw other podcasters promoting their episodes. In general, most of the promotional tweets read something like this:
The newest episode of the show is out now! Check it out - (link)
As a podcast noob, I found myself tweeting about my new episodes in similar ways. Then, I noticed something else:
These tweets weren’t getting a lot of engagement, and the reason should’ve been obvious. Why was someone to click? My tweet wasn’t telling them anything special. All you knew was I uploaded something and I shared a link. When you think about everything I’m competing with on Twitter, that wasn’t going to intrigue anyone. I knew I had to change my approach and Anthony Michael Hall and Kelly LeBrock helped me figure out how to do it.
My first show was a celebrity interview show, and one of my in-person interviews was with Hall. We had a great discussion about writing/producing movies, working with John Hughes and experiencing so much film success at such a young age. One of my questions was:
What was it like being a teenager and playing Kelly LeBrock’s love interest in a film?
I generally avoid the stereotypical “what was it like” questions, but how could I not ask him about this experience? After all, playing a guy who pursues a girl of a similar age like Sam in Sixteen Candles is not like playing a teenager who is actually involved with a stunner of a woman like Lisa.
He really had to have the right focus every day. After all, there was a day where 16-year-old Ilan Mitchell-Smith had a kissing scene with 25-year-old Lebrock (who seemed to be playing a woman who was older than her actual age) and stuck his tongue down her throat. She apparently said she would kick his ass if he ever got carried away like that again.
I couldn’t wait to share the interview on Twitter, and I initially thought promoting an Anthony Michael Hall interview would be more than enough to get some good engagement.
The results were...okay.
So, then I thought about what could give the promotion more pop. I chose to post another tweet that said something like this:
Anthony Michael Hall talks about playing Kelly Lebrock’s love interest in Weird Science in this interview - (link)
THAT tweet got some great engagement and reactions, including from Kelly LeBrock herself. She started following the show’s Twitter account after that post. It’s not hard to understand why this got a better reaction than the other tweets.
I’ve always remembered this, and it doesn’t just apply to that episode or podcast production. It’s a reminder of the creativity and detail you have to put into something you’re promoting on social media.
Today, I have to wonder how the characters of the movie would promote something on Twitter…
Party at Wyatt’s House tonight! Bring your friends, classmates and motorcycles! (Link)
How about a nice greasy pork sandwich served in a dirty ashtray? (Photo)
DRINK IT! (Link)
There’s a big sale going on!
At Towel World! (Laughing GIF)